Sunday, September 20, 2009

Weekend doldrum

It seems like weekends are a little slow on the website auction listings, but maybe it's just early in the day. It's 7:45am on Sunday as I type this blog. I had to get up early since my daughters (toddlers) get up like around 6:30am everyday. I don't know where they get all their energy from since they sleep around 11:00pm!

I spotted a posting that leads to another tool for evaluating websites. It's called Estibot.com and provides info on the values of a domain. So far, I see a few components as I navigate and learn my way to buying my first site. Here are some components to consider:

-domain name (better w/ the ad words in the name and great w/ .com, but not necessary)
-age of domain (the longer the better and it contributes to the Alexa ranking)
-content/theme of website (is the sector competition/satuarated)
-traffic (uniques and page views/month)
-revenue (adsense/affiliate promotions)

I'm sure there's more, but those are the most important. You can gather info from various websites and put a value to the website you're trying to purchase with a formula. I would rely on the google adsense to be the first value since that's verifiable and easy. Depending on the site, a 2 year multiple would give an good estimate (e.g. month adsense times 24) for the adsense part. And then estibot for the domain name itself plus the other revenue (more conservative value relative to adsense depending on the reliability/consistentcy of the revenue stream). Enough for now, I got to go make some breakfast for the little ones.

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